These include applications in areas of high risk (e.g., AR-assisted spinal surgery) and high expense (e.g., jet engine manufacturing) in which interacting with digital models can help improve care or save money. In the business world, a suite of emerging metaverse technologies that leverage virtual reality (VR) and augmented reality (AR) are already providing value. Each of the platforms mentioned has around 200 million monthly active users, on par with the respective number of subscribers of Amazon Prime and Disney+. They’re also doing this on a massive scale. Popular gaming platforms today-Fortnite, Roblox, and Minecraft-are becoming more interactive, enable users to create avatars and worlds within them, and deepen the level of immersion players experience by delivering increasingly photorealistic content. And that part of the vision already exists. But when we break it down, the metaverse is a collection of immersive, collaborative, and interactive environments that span digital and physical worlds and enable us to create, exchange, socialize, and learn. People imagine a future straight from the sci-fi novel-turned-movie Ready Player One, in which we would spend most of our time living in completely immersive virtual worlds. The debate over what the metaverse will ultimately become misses the more salient point: The metaverse is already here.
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